How to Revive Connections with Former Customers Blog Header Template 2

It happens. People buy from you and they love you. Then life gets in the way, and they donโ€™t return. Sometimes itโ€™s because they no longer have use for your products or services like when you sell gourmet dog biscuits, and they no longer have a pet. Sometimes they moved out of your area, and you donโ€™t offer e-commerce options. Most often though, your business has simply slipped their minds. Itโ€™s no longer on their radar or part of their buying habit. It wasnโ€™t something you did. They just have other things going on. 

In these cases, you need to reengage them and bring yourself back to top of mind. Here are a few ideas on how you can do that.… Read the rest

15 Ideas for Increasing Your Revenue Quickly

The past eighteen months have certainly not been something they taught us in business school. It started with a global pandemic and mandatory lockdowns of non-essential businesses, then erupted in costs of goods and services skyrocketing, only to complete this craziness with an employee shortage, and rent and real estate costs going through the roof for most areas of the country.

Whew!

If youโ€™re like most businesses, youโ€™re probably looking for ways to increase your revenue. Here are some things you can do right now as well as a few other ideas you can start implementing for long-term increases.

15 Ways to Make More Money at Your Business

  1. Raise your prices. Businesses of all types are being forced to do this because their costs are increasing.
… Read the rest

4 Things Your Business Should Continue Post-COVID

At some point COVID will be relegated to the same level of concern the flu gets every year. It wonโ€™t shutter businesses, alter family celebrations, and be the fuel behind contentious court cases.

Someday.

Letโ€™s pretend weโ€™re there now.ย 

There are certain conveniences (and necessities) that businesses adapted during COVID that customers have become accustomed to. So, if youโ€™re making plans for a โ€œreturn to normalโ€ you may just want to reevaluate what that looks like based on your customersโ€™ newly developed expectations.

Delivery and Curbside Pick-up

Whether you serve food or sell non-edible items, people have become accustomed to sitting in their cars (or at home) and receiving their goods. Customers love the convenience, the fact that they can come as they are and not worry about what they look like, and can run errands more efficiently. … Read the rest

How to Take Your Customer Relationship to the Next Level Blog Header Template 1

Do you want to wow your existing customers? Are you ready to take your โ€œrelationshipโ€ with them to the next level? Then it may be time to grab your data and do some personalized marketing.

What You Need 

To get your customersโ€™ attention, you need to have tools in place to measure things like buying frequency and purchase history. Youโ€™ll also want your customersโ€™ email addresses.

If you donโ€™t have that, start collecting it. If you do, letโ€™s talk about how you can use it to drive additional sales.

Selling to existing, repeat customers is one of the easiest ways to increase sales. They already love you. But even people who love you and your products/services can forget to buy from you, especially if you sell a product or service that is want based, not need based, like a restaurant. … Read the rest