Veterans Day is coming up on Monday, November 11th—an awesome time to show appreciation for those who’ve stepped up to protect our freedoms. Even if you’re tight on time, putting together a thoughtful way to honor Veterans Day can really connect your business with the community and demonstrate true gratitude for veterans’ service. And why stop at just one day? You can make these connections all year long.

Honoring Veterans on Veterans Day

Think of Veterans Day a bit like Valentine’s or Mother’s Day—it’s a day to remind us to say “thank you” to those who might not hear it enough. If you’re already celebrating veterans throughout the year, Veterans Day might be more of a touchpoint than a reminder. But for most of us, it’s a day to pause and really think about their service.

Here are some ways to honor veterans in meaningful ways:

6 Thoughtful Ways to Celebrate Veterans Day (and Beyond)

1. Host a Community Event
   Consider organizing a small gathering at your business just for veterans—maybe a coffee hour or a simple reception with free refreshments. It’s a warm way to build community and appreciation, without making it a sales event.
2. Share Their Stories
   Use a space in your business or social media to highlight veterans’ stories. Invite veterans or their families to share, with their permission, or team up with a local veterans’ group to gather inspiring stories. It’s a respectful way to honor their service while sharing with others.
3. Offer a Day of Service
   Skip the promotions and close up shop for a day (or even a few hours) to volunteer with a local veterans’ organization. Encourage your team and customers to join in for a “company-wide service day” that gives back to those who’ve served.
4. Support a Veterans’ Cause
   Donate part of your Veterans Day sales or, even better, give directly to a local or national veterans’ charity. Share information about the organization you’re supporting, so your customers know it’s more than just a sales push.
5. Hold a Flag Ceremony or Moment of Silence
   Kick off the day by inviting your community to join in for a flag-raising ceremony or moment of silence. It’s a simple but powerful way to honor veterans without a commercial angle.
6. Sponsor a Veteran-Led Workshop or Talk
   If you know a veteran with a skill they’d like to share—woodworking, cooking, fitness, whatever—invite them to lead a workshop at your place. It’s a great way for them to showcase their expertise and gives people a chance to learn something new.

Make Veterans Day Every Day

Why limit appreciation to one day? Here are more ideas to support veterans throughout the year:

• Hire a Vet or Military Spouse
  Make it a point to hire veterans or military spouses and offer flexible work options so they can stay on even if their family relocates.
• Provide Discounts or Benefits
  Offer veterans and active military members a discount, or consider highlighting employees who’ve served.
• Support Veteran-Owned Businesses
  Partner with or buy from veteran-owned businesses, helping them thrive in your community.
• Celebrate Veterans Among Your Team
  If you have employees who’ve served, share their stories. Let them know they’re appreciated.
• Welcome New Military Families to the Area
  Connect with new military families who move into town—they’ll be veterans one day too!

Taking these steps shows your ongoing support for veterans, building lasting connections with the military community and bringing extra purpose to your business. Let’s make every day a day to honor those who’ve served!