SpringRidge is only a hop, a skip, and a jump from Portland, but seemingly a world away. Situated on ten acres of the natural beauty, greenery and serenity that is the residential neighborhood of Charbonneau, SpringRidge, with its manicured garden courtyards and rich architectural detailing, seems reminiscent of a French Country manor—Portland style.
When my friend’s thirteen-year-old daughter was approached by a major brand to be an influencer for them, I knew things were changing. Cynically, I wondered what did a thirteen-year-old or any kid have that a brand wanted? The obvious answer is a young following that can easily be led to make purchases. But just what are these influencers doing to build their audiences and how can we get a little of that for our own businesses without directly hiring them?
No, they’re not really epic but that is your first half lesson from influencers—everything is amazing, epic, awesome, fantabulous, extreme, thick, or whatever other word describes something in a totally over the top way. Our English teachers used to call it hyperbole and influencers use it A LOT!!!!!… Read the rest
It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. Sometimes it’s because they no longer have use for your products or services like when you sell gourmet dog biscuits, and they no longer have a pet. Sometimes they moved out of your area, and you don’t offer e-commerce options. Most often though, your business has simply slipped their minds. It’s no longer on their radar or part of their buying habit. It wasn’t something you did. They just have other things going on.
In these cases, you need to reengage them and bring yourself back to top of mind. Here are a few ideas on how you can do that.… Read the rest
The past eighteen months have certainly not been something they taught us in business school. It started with a global pandemic and mandatory lockdowns of non-essential businesses, then erupted in costs of goods and services skyrocketing, only to complete this craziness with an employee shortage, and rent and real estate costs going through the roof for most areas of the country.
Whew!
If you’re like most businesses, you’re probably looking for ways to increase your revenue. Here are some things you can do right now as well as a few other ideas you can start implementing for long-term increases.
