You’re working harder than ever to win new customers—but revenue still feels flat. The problem isn’t reach. It’s what happens after the sale.

That’s the insight behind entrepreneur and author Alex Hormozi’s approach to business growth. While traditional marketing focuses on building awareness and brand image through the classic Four R’s—Reach, Reputation, Renew and Refer—Hormozi shifts the focus to what drives real revenue: Retain, Review, Refer, Resell.

Don’t Just Fill the Funnel—Squeeze It

Traditional marketing strategies are built to attract leads. They’re critical, especially for new or growing businesses. But without a strong back end, you’re pouring new leads into a leaky funnel. Hormozi’s model aims to fix the leak and turn one-time buyers into long-term profit centers.

Here’s how each step works:

Retain: Loyalty Is the Real Growth Hack

Customer retention is one of the most reliable ways to increase profitability.… Read the rest

Here’s a video you’ll find helpful. It’s less than 30 minutes and it’s all about the latest and discuss the impact of tariffs on small businesses, led by the U.S. Chamber’s Neil Bradley and John Murphy.

Featured image credit by Markus Winkler.… Read the rest

Following the U.S. Treasury Department’s March 2, 2025, announcement, the Financial Crimes Enforcement Network (FinCEN) is making a big change: in an interim final rule, U.S. companies and individuals will no longer have to report beneficial ownership information (BOI) under the Corporate Transparency Act.

With this interim final rule, FinCEN is updating the definition of a “reporting company.” Now, only businesses formed under the laws of another country and registered to do business in the U.S. by filing with a state or tribal office (formerly called “foreign reporting companies”) will need to report BOI. Meanwhile, U.S.-created entities (previously known as “domestic reporting companies”) are officially exempt from these reporting requirements.

In short, if your company was created in the U.S.,… Read the rest