It’s not a slogan. It’s the way we define our whole customer-focused culture. All the way from how we price our vehicles Opens a New Window. to how we greet our guests in the service department, every interaction is carefully considered before you arrive at our dealership. We then discuss, form, and polish our many store processes so they’re absolutely transparent and driven by you, our guest.

Why do we show our lowest price on every single car in our inventory?

Ever since we opened our doors in December of 2016, we’ve believed that if there’s a price we’re willing to sell a car for, why should it be a secret? Everyone knows that the manufacturer’s suggested retail price (MSRP) is simply a suggestion, which is why at Wilsonville Subaru, the price on every car isn’t just a starting point; it is the point.