The unofficial start of summer is upon us, and with it comes a season of change for many small businesses. School is out, vacations are in, and customer behavior shifts as people embrace the warmer weather and longer days.

For some businesses, summer is a time of enormous revenue; for others, it can herald a long dry spell. However, with a bit of planning and creativity, summer can also be a season of growth and opportunity, regardless of your industry (except maybe snow plowing).

Capitalizing on Summer Opportunities

Summer offers unique opportunities to refresh your branding, engage customers, and capture the carefree spirit of the season. People are looking for ways to have fun and are in a vacation mindset even if they’re at home. Here are a few ideas to consider:

Summer-Themed Promotions

Offer special discounts, bundles, or limited-time products that align with summer activities. Items like beach towels, picnic baskets, or refreshing beverages can be attractive additions to purchases.

Seasonal Décor

Spruce up your storefront or website with bright colors, summer imagery, and seasonal messaging to attract customers. Think of the song “Vacation” and the vibes it brings.

Outdoor Events

If your business allows for it, host a summer BBQ, sidewalk sale, or outdoor workshop to draw in foot traffic and create a fun atmosphere. People won’t be able to ignore what looks like a party.

Social Media Contests

Launch a summer-themed contest on social media to increase engagement and brand awareness. Picture contests are particularly effective this time of year.

Strategies to Beat the Summer Slump

For some businesses, summer can bring a slowdown in sales. Here are a few strategies to keep the momentum going:

Target Staycationers

With the current economic climate, many people are opting for local getaways. Cater to staycationers with special offers or packages tailored to their needs. Consider offering in-state/local discounts, bundles, or buy-now-get-something-later deals to entice them to return. Membership programs offering unlimited services or products for a flat fee can also help generate upfront revenue.

Focus on Online Sales

If foot traffic dips, ramp up your online presence and promotional efforts. Offer free shipping or special discounts for online orders. Flash sales or free shipping can prompt immediate purchases.

Partner with Complementary Businesses

Team up with other local businesses to cross-promote each other’s products or services, offering bundle deals or joint events. Collaboration can expand your reach and attract new customers.

Leverage Chamber of Commerce Resources

Your Chamber of Commerce can be a valuable resource for navigating the summer season. They often host seasonal events, workshops, and networking opportunities that can help you connect with potential customers and learn from other businesses. By leveraging the Chamber’s resources and expertise, you can:

Stay Informed

Get the latest updates on local events, tourism trends, and business opportunities.

Connect with Partners

Find businesses to collaborate with on summer promotions or events.

Access Marketing Resources

Utilize the Chamber’s website, social media channels, or newsletter to reach a wider audience.

Get Referrals

Many tourists see the Chamber of Commerce as a good first stop when they get to town. Chambers are often asked where to eat, stay, and play. As a member in good standing, you may be eligible for referrals, or your Chamber may display business brochures or videos. Contact the Chamber to find out how you can get in front of this audience.

With a little planning and creativity, you can make this summer your most successful yet.