The unofficial start of summer is upon us, and with it comes a season of change for many small businesses. School is out, vacations are in, and customer behavior shifts as people embrace the warmer weather and longer days.
For some businesses, summer is a time of enormous revenue; for others, it can herald a long dry spell. However, with a bit of planning and creativity, summer can also be a season of growth and opportunity, regardless of your industry (except maybe snow plowing).
Capitalizing on Summer Opportunities
Summer offers unique opportunities to refresh your branding, engage customers, and capture the carefree spirit of the season. People are looking for ways to have fun and are in a vacation mindset even if they’re at home.… Read the rest