Customer loyalty is essential to strong sales.After all, itโs easier to get repeat sales than it is to convince a new consumer to buy from you.But customer loyalty is something grown and nurtured,not bought or ordered. It takes time.
That time investment is worth it because it means more revenue and sticking power. Bill Zinke, Senior Vice President of Marketing at BELFOR Franchise Group said, โOne of the key lessons from the pandemic has been [that], in good times, building customer loyalty can help you grow faster and more profitably, and in tough or challenging times, it can be the difference between surviving and going out of business.โ
However, just because someone has been buying from you (or donating to you if youโre a non-profit) does not mean they are loyal.… Read the rest