Weโre not here to call your baby ugly. But letโs face it, if youโre reading this article, you must think your product or service isnโt the sexiest, easiest to market. But that doesnโt mean there isnโt good potential. Storytelling can help enliven even the most common products. Through these marketing suggestions you can finish the holiday season strong and carry that momentum through next year.
Storytelling Tips for Marketing Boring Products and Services
Find the Hero of The Story
Your product or serviceโno matter how (traditionally) uninspiringโhelps someone. Just figure out who and how. For instance, if you own a 5-minute oil change business, it may not be the sort of thing people get excited about, but you offer a very convenient service.… Read the rest