The past eighteen months have certainly not been something they taught us in business school. It started with a global pandemic and mandatory lockdowns of non-essential businesses, then erupted in costs of goods and services skyrocketing, only to complete this craziness with an employee shortage, and rent and real estate costs going through the roof for most areas of the country.

Whew!

If you’re like most businesses, you’re probably looking for ways to increase your revenue. Here are some things you can do right now as well as a few other ideas you can start implementing for long-term increases.

15 Ways to Make More Money at Your Business

1. Raise your prices. Businesses of all types are being forced to do this because their costs are increasing.

Do you want to wow your existing customers? Are you ready to take your “relationship” with them to the next level? Then it may be time to grab your data and do some personalized marketing.

What You Need 

To get your customers’ attention, you need to have tools in place to measure things like buying frequency and purchase history. You’ll also want your customers’ email addresses.

If you don’t have that, start collecting it. If you do, let’s talk about how you can use it to drive additional sales.

Selling to existing, repeat customers is one of the easiest ways to increase sales. They already love you. But even people who love you and your products/services can forget to buy from you, especially if you sell a product or service that is want based, not need based, like a restaurant. … Read the rest

These days a lot of people are considering business ownership. Whether you buy into a franchise, lease some space and start your own thing, or log onto the internet and begin building an ecommerce website, doing it on your own has never been more alluring. But just because you have an incredible skill or access to cheap goods does not mean you’re ready to open the doors to your own business. 

Starting a business without a strong foundation can hinder your sales. If you open your doors prematurely, you risk making a bad first impression or targeting the wrong audience. That can be hard to recover from. Before you hang that open sign and put out your welcome mat, ensure you know the answers to the following questions.… Read the rest

Do you want more customers? Then you need to remove the friction behind doing business with you. Even if you have great customer service, support, and sales, you may have unknown friction that exists before you see the face of your customer. Luckily, you can smooth that out with content. Here are two problems you need to solve for to take the guesswork out of doing business with you. 

Problem 1: You Don’t Know They’re Interested

There are several studies out there that will tell you anywhere from 40-76% of a buying decision is made before a potential customer visits your business in person. The average person performs virtual research on your website, review sites, social media, and a host of other places before they even consider doing business with you.… Read the rest