When my friend’s thirteen-year-old daughter was approached by a major brand to be an influencer for them, I knew things were changing. Cynically, I wondered what did a thirteen-year-old or any kid have that a brand wanted? The obvious answer is a young following that can easily be led to make purchases. But just what are these influencers doing to build their audiences and how can we get a little of that for our own businesses without directly hiring them?

5.5 Epic Lessons from Influencers

No, they’re not really epic but that is your first half lesson from influencers—everything is amazing, epic, awesome, fantabulous, extreme, thick, or whatever other word describes something in a totally over the top way. Our English teachers used to call it hyperbole and influencers use it A LOT!!!!!… Read the rest

The past eighteen months have certainly not been something they taught us in business school. It started with a global pandemic and mandatory lockdowns of non-essential businesses, then erupted in costs of goods and services skyrocketing, only to complete this craziness with an employee shortage, and rent and real estate costs going through the roof for most areas of the country.

Whew!

If you’re like most businesses, you’re probably looking for ways to increase your revenue. Here are some things you can do right now as well as a few other ideas you can start implementing for long-term increases.

15 Ways to Make More Money at Your Business

1. Raise your prices. Businesses of all types are being forced to do this because their costs are increasing.

Do you want to wow your existing customers? Are you ready to take your “relationship” with them to the next level? Then it may be time to grab your data and do some personalized marketing.

What You Need 

To get your customers’ attention, you need to have tools in place to measure things like buying frequency and purchase history. You’ll also want your customers’ email addresses.

If you don’t have that, start collecting it. If you do, let’s talk about how you can use it to drive additional sales.

Selling to existing, repeat customers is one of the easiest ways to increase sales. They already love you. But even people who love you and your products/services can forget to buy from you, especially if you sell a product or service that is want based, not need based, like a restaurant. … Read the rest