Customer loyalty is essential to strong sales.After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you.But customer loyalty is something grown and nurtured,not bought or ordered. It takes time.

That time investment is worth it because it means more revenue and sticking power. Bill Zinke, Senior Vice President of Marketing at BELFOR Franchise Group said, “One of the key lessons from the pandemic has been [that], in good times, building customer loyalty can help you grow faster and more profitably, and in tough or challenging times, it can be the difference between surviving and going out of business.”

However, just because someone has been buying from you (or donating to you if you’re a non-profit) does not mean they are loyal.… Read the rest

COVID forced many employees to work from home, whether they wanted to or not. As recovery continues employee and employers are deciding between their preferred work location.

Many employees chose to remain at home even when their business called them back. Some employers, on the other hand, decided to trim costs and allow employees to stay home indefinitely.

This battle between home and the office also created a third group — those who are leaving the traditional workforce to “do their own thing.” As we have seen with recent rising costs like skyrocketing property and rent, increasing fuel charges, and groceries, the dollar just isn’t covering what it used to.Salaries aren’t keeping up with costs. The average increase in salaries since 2021 is 3.4%, while the average increase in costs (the inflation rate) is 8.5%.… Read the rest

The good folks at SCORE Portland have put together a fantastic package of webinars that are no charge, and don’t even require a signup.

They’ve got recordings on great teams, managing passive-aggressive behavior – virtually, conflict resolution, and many more.

If you’re struggling with this, or you want to take something you’re good at up a level, check out the SCORE Portland webinar page.

Here‘s the link to the page where you can choose from any of the webinars they’ve delivered.… Read the rest

We’re very excited to announce Jessica Chanay has joined our Wilsonville Area Chamber of Commerce (WACC) team. She brings a diverse background to our team.

Jessica has a history of community service as a US Air Force veteran and prior work in the nonprofit sector where she supported hunger and homelessness prevention. She has turned her focus to the business community and believes strongly in the benefits of private-public partnerships. In 2016, she graduated with an MBA from Portland State University. She administered the Business Recovery Center (BRC) services in Oregon City and is now managing recovery efforts for Wilsonville, Sherwood, Newberg, and Keizer. BRC’s help business owners recover more quickly and respond to new economic opportunities. Her recovery team is reaching out to all small business owners, with a particular emphasis on those disproportionately impacted by the pandemic such minority, women, and veteran-owned businesses.… Read the rest