Don’t miss an opportunity to recover some your financial losses from COVID-19.

Grants are available to businesses in the following zip codes: 97303, 97070, 97140, 97132, 97137, 97115

Free interpretation services available in all languages. Reach out if you need assistance:

https://www.oregonbrc.org/business-grants

¡Las aplicaciones están disponibles!

No se pierda la oportunidad de recuperar algunas de sus pérdidas causadas por el COVID-19.

Los pagos para pequeños negocios están disponibles para los negocios dentro de los siguientes códigos postales: 97303, 97070, 97140, 97132, 97137, 97115

Servicio de interpretación disponible en todos los lenguajes. Contáctenos si necesita ayuda: https://www.oregonbrc.org/business-grants… Read the rest

This time of year, many people are focused on “new year, new me” or making “New Year’s Resolutions.”

Year ago, Einstein (or someone else) famously said “The definition of insanity is doing the same thing and expecting the same results.”

And year after year, we fail at these ideas. And while we know this won’t work, we do it anyway. Partially because we know it won’t work so we self-sabotage, and partially because we don’t have a better way.

But there IS a better way, at least to TRY and do something longer lasting. Authors Hirotaka Takeuchi and Ikujiro Nonaka, coauthors of the 2019 book The Wise Company, recently developed “six practices to make a better future” to help leaders focus on the most important drivers of simultaneous success.… Read the rest

We’re not here to call your baby ugly. But let’s face it, if you’re reading this article, you must think your product or service isn’t the sexiest, easiest to market. But that doesn’t mean there isn’t good potential. Storytelling can help enliven even the most common products. Through these marketing suggestions you can finish the holiday season strong and carry that momentum through next year.

Storytelling Tips for Marketing Boring Products and Services

Find the Hero of The Story

Your product or service—no matter how (traditionally) uninspiring—helps someone. Just figure out who and how. For instance, if you own a 5-minute oil change business, it may not be the sort of thing people get excited about, but you offer a very convenient service.… Read the rest

In their never ending quest to be more relevant to searchers, often to the confusion of business owners, Google has made some massive changes to their Google Business Profile Management.

5 big changes to Google Business Profile Management include:

Add Temporary and Permanent Closures

Google Posts for your search results – featuring updates, offers and events

Insights are now shown Performance Metrics

Suggested Edits – driven by user feedback and not just Business Owners

New Action Icons and Carousel – for more flexibility

You can read all about these changes and how they impact your business here. … Read the rest