If you’re interested in ways to reach more people, and you’re ready to start maximizing technology, it’s time to look at these business solutions:

List Building

You need an email list. It’s the best way to stay in touch with your customers, nurture them into a sale, and then remind them to come back. The other benefit to an email list is that it’s yours. You won’t lose access to it if you’re in Facebook jail or one of your social media platforms goes the way of MySpace (for those of you who are old enough to understand that reference). 

Here are a few ways to build an email list.

Marketing Automation

Now that you have a list, it’s time to start talking about marketing automation.… Read the rest

The chamber is the Voice of Business and as the Voice of Business, there’s something we feel the need to express to everyone in this community. Inflation is being felt everywhere, from Fortune 500 companies to solopreneurs just starting out. 

However, the difference between large-scale companies and smaller ones are their reserves. According to JP Morgan Chase, the average small business runs with only 27 days of operating expenses in reserves. Increases in utilities, goods and services, real estate, and gas costs; supply chain issues impacting delivery; and employee shortages have taken a toll on businesses, especially our smaller ones.

In this challenging time, while you are dealing with your own concerns over stretching your paycheck, we want to share some things you might not realize.… Read the rest

If you’re a small business owner without the resources to hire a large full-time team, you can still meet your business needs through freelancing or turning to independent business professionals. This can be an economical way to accomplish your goals without having to cover the cost of full-time employees. 

5 Professionals Every Small Business Needs

Even if your budget is strapped, a successful business requires the services of the following types of professionals. These professionals do things that you don’t need to (or shouldn’t be doing on your own). They’ve spent years learning their trade and can help you avoid that costly learning curve or even costlier mistakes.

If you are ready to hire one of these people but you’re not sure where to find one, your chamber of commerce can help.… Read the rest

Does your town host a Wine Walk, Holiday Stroll, First Friday, or other downtown event where they close off streets and encourage people to get out and support business? If so, you may know that those events often bring the crowds but also bring “tire kickers,” people who are just out for a stroll, not really interested in what you sell. They’re just going into each business, poking around, and usually leaving empty handed.

The hard part of that is that you likely brought in full staff to ensure you had enough coverage only to deal with a lot of “lookers.”

But it doesn’t have to be that way. Here are a few suggestions on how to transform your looky-loos into looky heres.… Read the rest

If you’re a woman who owns a business and you’d like to apply for federal contracts, getting officially certified as a woman-owned business is essential. The federal government’s goal is to award at least 5% of its contracts to women-owned small businesses each year. While the certification process may seem daunting, it’s not that difficult if you know the basic application rules and materials needed. 

Two Kinds of Certifications

There are two types of women-owned certifications, Women’s Business Enterprise (WBE) and Women-owned Small Business (WOSB). WBE is a designation that many private sector businesses and organizations, and some state and local governments use. To be given this designation, you must apply through one of the Small Business Administration’s (SBA) third-party certification partners. … Read the rest