The Federal Trade Commission (FTC) just made a big move to ensure transparency in online reviews by banning deceptive practices that mislead consumers. This new rule is aimed at cracking down on fake reviews and the use of bots to create false endorsements. It also requires businesses to disclose any connections they have with the reviewers. With more and more small businesses using social media for marketing, this change is going to have a major impact.
The FTC’s ban on fake reviews and bots is all about tackling the issue of consumer deception and the loss of trust in online shopping. As e-commerce and digital marketing continue to grow, misleading reviews can give consumers a skewed perception, often leading to bad buying decisions.… Read the rest