According to SmallBizTrends.com, โThe first set of holiday data and analytics from Adobe reveals online spending is set to increase by 33% in 2020 over 2019.โ Itโs also likely that this trend will continue as we enter into 2021 and if the pandemic numbers keep increasing. People wonโt stop shopping, but they may stop shopping in-person.
Online shopping neednโt be owned by large entities like Amazon or Etsy. Your business can excel in online commerce as well. But first, you need to be top-of-mind. One way to do that is to produce valuable content so that when potential customers are on your website, they are moved to action and purchase from you.
Online Necessities Before the Content
Before you create the content, work on a few things such as:
ยท Designing a user-friendly shopping experience and website
ยท Creating a design that is quick to load and mobile-friendly
ยท Implementing a review โmachineโ or protocol in which you make it easy for people to leave reviews
ยท Engaging your followers on social media
ยท Honing your voice and brand so that people know, like, and trust you
The last two will help with the content you produce but the content will also help engage your followers and solidify your brand.… Read the rest