Veterans Day is coming up on Monday, November 11th—an awesome time to show appreciation for those who’ve stepped up to protect our freedoms. Even if you’re tight on time, putting together a thoughtful way to honor Veterans Day can really connect your business with the community and demonstrate true gratitude for veterans’ service. And why stop at just one day? You can make these connections all year long.

Honoring Veterans on Veterans Day

Think of Veterans Day a bit like Valentine’s or Mother’s Day—it’s a day to remind us to say “thank you” to those who might not hear it enough. If you’re already celebrating veterans throughout the year, Veterans Day might be more of a touchpoint than a reminder. But for most of us, it’s a day to pause and really think about their service.… Read the rest

It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. Sometimes it’s because they no longer have use for your products or services like when you sell gourmet dog biscuits, and they no longer have a pet. Sometimes they moved out of your area, and you don’t offer e-commerce options. Most often though, your business has simply slipped their minds. It’s no longer on their radar or part of their buying habit. It wasn’t something you did. They just have other things going on. 

In these cases, you need to reengage them and bring yourself back to top of mind. Here are a few ideas on how you can do that.… Read the rest