Customer churn is inevitable—but it’s not irreversible. Former customers represent one of your most valuable and overlooked assets. Why? Because they already know your brand, your product, and your promise. With the right strategy, you can bring them back—and reignite both trust and revenue.

Why Former Customers Are Your Best Leads

Research from Harvard Business Review reveals it’s up to five times cheaper to win back a former customer than to acquire a new one. Even better? Reacquired customers often spend more and churn less. Yet most companies ignore this goldmine, focusing instead on top-of-funnel growth.

Let’s change that.

Step 1: Understand Why They Left

Before launching any win-back campaign, diagnose the departure. Common causes include:

• A negative service experience
• Pricing or product fit concerns
• More enticing offers from competitors
• Life changes unrelated to your business

Exit surveys, reviews, and support tickets are essential to uncovering these root causes.… Read the rest

You’re working harder than ever to win new customers—but revenue still feels flat. The problem isn’t reach. It’s what happens after the sale.

That’s the insight behind entrepreneur and author Alex Hormozi’s approach to business growth. While traditional marketing focuses on building awareness and brand image through the classic Four R’s—Reach, Reputation, Renew and Refer—Hormozi shifts the focus to what drives real revenue: Retain, Review, Refer, Resell.

Don’t Just Fill the Funnel—Squeeze It

Traditional marketing strategies are built to attract leads. They’re critical, especially for new or growing businesses. But without a strong back end, you’re pouring new leads into a leaky funnel. Hormozi’s model aims to fix the leak and turn one-time buyers into long-term profit centers.

Here’s how each step works:

Retain: Loyalty Is the Real Growth Hack

Customer retention is one of the most reliable ways to increase profitability.… Read the rest

Here’s a video you’ll find helpful. It’s less than 30 minutes and it’s all about the latest and discuss the impact of tariffs on small businesses, led by the U.S. Chamber’s Neil Bradley and John Murphy.

Featured image credit by Markus Winkler.… Read the rest

Following the U.S. Treasury Department’s March 2, 2025, announcement, the Financial Crimes Enforcement Network (FinCEN) is making a big change: in an interim final rule, U.S. companies and individuals will no longer have to report beneficial ownership information (BOI) under the Corporate Transparency Act.

With this interim final rule, FinCEN is updating the definition of a “reporting company.” Now, only businesses formed under the laws of another country and registered to do business in the U.S. by filing with a state or tribal office (formerly called “foreign reporting companies”) will need to report BOI. Meanwhile, U.S.-created entities (previously known as “domestic reporting companies”) are officially exempt from these reporting requirements.

In short, if your company was created in the U.S.,… Read the rest

Many leaders take pride in wearing all the hats. You built the business. You know how everything works. But the constant “I’ll just do it myself” mindset can quickly lead to burnout—and a team that’s disengaged, underutilized, and uninspired.

Here’s the truth: Delegation isn’t giving up control. It’s multiplying your impact. When done right, delegation empowers your team, develops future leaders, and gives you the space to focus on the work that only you can do: vision, strategy, and growth.

Why Leaders Struggle to Delegate

If you’ve ever thought:

• “No one can do this as well as I can”
• “It’s faster if I do it myself”
• “If something goes wrong, I’m the one on the hook”

You’re not alone. These beliefs are common—but they limit your potential and the potential of your people.… Read the rest