This morning, the headline inflation is at a 40-year high hit me before my coffee did. If youโre like me, and millions of other businesses, youโre probably caught between the idea of raising your prices to cover the increase in your own costs and providing your loyal customers with good value.
Itโs difficult these days. I see many business owners apologizing for raising prices, but it canโt be helped. You need to make a profit to remain in business, yet your customers are likely struggling too. Thatโs why now, more than ever, you need to communicate the value behind your products and services.
Hereโs how:
Communicating Value to Your Customers: 6 Solid Ways
Talk About What Theyโre Getting
When Little Caesars Pizzaยฎ recently raised their prices, they didnโt focus on the 11% price increase, nor did they justify the increase by marketing the message of how many years their price had remained the same (since they began in 1997).… Read the rest